Political Campaign TV Ad Spending Is Surging in North Carolina. Ohio? Not So Much
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Editor’s note: Here’s the third installment of the Ad Age Swing State Advertising Heat Map, presented in partnership with Strata, an advertising software firm owned by Comcast that processes more than $50 billion in ad transactions each year. This monthly view is designed to supplement our weekly Campaign Scorecard posts that appear every Friday in our Campaign Trail section. Some context and analysis from Simon Dumenco follows. –Ken Wheaton
ICYMI, here’s the previous installment in this series: “Here’s Where Swing State TV Ad Spending Surged in July”
As we noted last time, by drilling down into Strata’s hyperlocal TV advertising data — the company works with political ad agencies representing 75% of the total political ad spending — we can get a good sense of the ebb and flow of ad dollars among the batteground states.
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