Hasta La Creative!

See all the work at https://www.pncchristmaspriceindex.com/calendar

PNC Bank released its 31st Christmas Price Index, which mimics the Consumer Price Index by pricing out each gift from the classic Christmas carol, The 12 Days of Christmas. But this year, Deutsch noticed this once-beloved Christmas carol has hit an all-time low in popularity, falling to number 98 on Billboard’s Top 100 Holiday chart. To reinvigorate the song’s popularity, Deutsch created a branded content campaign featuring 12 unique experiences based on the gifts of the song that seamlessly tie in PNC Bank’s financial education mission. Each piece of content introduces the gifts from the song, some more literal than others, bringing the song to life visually. Additionally, musical interpretations of the classic song accompany the content.

Advertising Agency: Deutsch, New York, USA
Chief Creative Officer: Kerry Keenan
Executive Creative Director: Menno Kluin, Jeff Vinick
Group Creative Director: Jeremy Bernstein
Senior Art Director: Sam Shepherd
Senior Copywriter: Frank Cartagena
Art Director: Katrina Mustakas
Copywriter: Brian Alexander
Art Director Intern: Sarah Green
Copywriter Intern: Daniel Goodman
Interactive Design Director: Aliza Adam
User Experience Designer: Anna Farrell
Web Developer: Ryan Moylan
Director of Integrated Production: Joe Calabrese
Director of Digital Production: Suzanne Molinaro
Executive Producer: Jennifer McBride
Senior Producer: Shane Smith
Print Producer: Melanie Magatelli
Associate Producer: Delaney O’Brien
Assistant Producer: Brittany Gray
Design Director: JC Pagan
Designer/Typography: Brian Gartside
Art Buyer/Animation Producer: Caitlin Byrnes
Lead Motion Designer: Matthew Severin
Motion Designer: John McLaughlin
Director of Technology: Kamran Aslam
Associate Director of Technology: Michael Nicosia
Project Manager: Clara Kim
Film Production / Website Production: Acne / Acne Digital