Hasta La Creative!

Sony released two new versions of its PlayStation 4 gaming consoles Wednesday: the PS4 Pro, a powerful device designed to run virtual reality games and display high-quality video, and a slimmer, more efficient version of the PS4, an incremental improvement on the original, which was first released in November 2013.

The PS4 Pro will go on sale Nov. 10, for $399. The PS4 will cost $299 — $50 less than the standard PS4 today — and will be available in most markets on Sept. 15. Aspects of both devices have leaked out or been openly discussed by Sony over the past several months.

For most consumer electronics devices, it’s not unusual to release updated versions after a three-year rest. But gaming consoles operate on their own rhythm. Seven years passed between the release of the PlayStation 3 and the PS4, Sony’s last new console. The devices unveiled Wednesday don’t technically count as a new generation — the gaming press has regularly referred to the PS4 Pro as a kind of PS four-and-a-half. But they do mark a notable shift toward a strategy of more frequent updates in the hopes that people will pony up for a new console more than once or twice a decade.

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