Jan
27
Planters Pauses #RIPeanut Campaign—but Will Still Air Super Bowl Spot
Posted in: UncategorizedPlanters has hit pause on its #RIPeanut Super Bowl campaign, which saw the demise of the brand’s iconic mascot, Mr. Peanut, in the wake of basketball star Kobe Bryant’s death. However, the “pause,” as a spokesperson for the brand referred to it, as of now only applies to the brand’s paid efforts on platforms like…
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