Jan
16
Planters is back in Super Bowl for first time in 11 years
Posted in: Uncategorized
Any use of Motley Crue would be a big departure from Frankie Valli’s “Can’t Take My Eyes Off You,” heard during Planters’ 2008 Super Bowl debut in a 30-second spot from DraftFCB. That “instinctively good” commercial showed a woman with a unibrow attracting plenty of men thanks to her scent, which came from a using a Planters cashew as a perfume.
This is VaynerMedia’s first year doing creative and production for Super Bowl spots. Along with the Planters work, it is also doing one of Bud’s ads.
Kraft Heinz’s frozen brand Devour, meanwhile, has a 30-second spot from David Miami set to run in the third quarter.
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