Planning an Oreo Moment for the Super Bowl? Please Stop
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Countless brands and agency teams are mobilizing this week, hoping to be crowned king of real-time marketing at Super Bowl XLVIII. Looking to Oreo’s blackout tweet as the holy grail, they’re beefing up state-of-the-art war rooms with copywriters, community managers, designers and a direct line to the client, so that every awkward, memorable, meme-worthy moment can be translated into the branded social post to end all posts. If this describes you, I advise you to please, stop.
Brands are going to be surrounding the Super Bowl like a thousand hyenas circling their prey, ready to pounce at any semi-memorable moment. Your brand’s jokes and commentary will be competing against countless others, choking up your audience’s feeds. Don’t get drowned out in the cacophony.
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