Apr 29

Place des Éditeurs 3300 e-books: The Mini Bouquiniste

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Outdoor
Place des Éditeurs

For Parisians, literature equals paper, not digital. So how to sell a digital catalogue of 3300 titles and still be respectable ? By using the old to showcase the new. So, for the annual « weekend of the bouquinistes », the Parisian digital publishing house Place des Editeurs created the Mini Bouquiniste, an exact replica of the iconic green book stalls by the Seine river, only much smaller. The size of an e-reader to be precise, enough to fit the entire catalogue of 3300 books.

Advertising Agency:Babel Stratégie & Communication, Paris, France
Creative Director:Paul Wauters
Art Director:Matthieu Poli, Nathalie Mathieu Winkelmann
Copywriter:Jean Desportes
Photographer:Rebekka Deubner
Producer:Laure Dumayet

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