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Pizza Hut is stepping up its game with high-top sneakers that allow their wearers to order pizza with a push of a button and rolling out a major discount offer for people who cannot get the special shoes.

The high-tops, which of course are being called Pie Tops, are the latest marketing stunt from a major pizza chain hungry for a bigger piece of America’s pizza-ordering pie.

Pizza Hut could use the attention after another weak quarter at the Yum Brands chain. While Pizza Hut remains the biggest pizza chain, its fourth-quarter sales at longstanding U.S. locations fell 4%. Meanwhile, rival Domino’s fourth-quarter U.S. same-store sales soared 12.2% and Papa John’s notched a 3.8% gain.

Continue reading at AdAge.com