Pitch update: AMV, BBH and M&C compete for £50m Dixons account

The AA has confirmed that it has awarded VCCP its creative account after a three-way pitch. The motoring organisation previously used McCann London on a project basis for its advertising. In 2012, Saga the sister company of the AA s holding group also appointed VCCP to its creative account.
Agencies are packing up their travel bags ahead of the pitches for Travelodge s advertising account. CHI Partners and McCann London are among those involved in the process, which kicked off in September. The now-defunct Rapier was the incumbent on the business. However, the budget hotel chain split with the agency before it went into administration.
18 Feet Rising has been knocked out of the 50 million Dixons advertising review. This leaves Abbott Mead Vickers BBDO and Bartle Bogle Hegarty to face the incumbent, M C Saatchi.
AMV and BBH are also due to compete against VCCP in the pitch for the RFU s 2015 Rugby World Cup advertising account.

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