Hasta La Creative!

Pinterest has had an extremely busy year to say the least.

It’s acquired several companies. It’s poached executives from companies including Google and Snapchat. It’s also invested deeply in its search advertising biz, to capitalize on the two billion searches it gets every month. In August, the company changed the way it sells ads to let marketers bid on inventory through an auction-based process. And behind the scenes, Pinterest has been busy improving its API and striking deals with tech companies like Acxiom and Epsilon so it can give marketers the same targeting capabilities found on Facebook and Twitter.

Yet its biggest move might also be its most recent.

Continue reading at AdAge.com