Pinterest expands shopping ads for retailers
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Retailers will soon find a wider selection of ads available to them on Pinterest. The visual search company is expanding its “Shopping Ads” feature, which was tested with a handful of retailers last year. The ads, which consumers see in their Pinterest search feeds, will now be available to hundreds of other brands after a successful pilot, Pinterest executives say.
“It goes back to the core mission of helping people find and discover new products that they would love to buy,” says Jon Alferness, who joined San Francisco-based Pinterest as senior VP of ads and commerce last year from Google. He says that as an automated advertising product, Pinterest’s “shopping ads” take away a lot of the legwork for brands used to managing their own campaigns and advertising based on performance. Retailers can upload their product catalogs and showcase products in contexta couch in a decorated living room, for example, which consumers can click through and purchase on the brand’s site.
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