Hasta La Creative!

Hearing solutions provider Phonak has launched a new integrated campaign, “The Wonder of Sound,” to promote its Paradise device, the company’s most technologically advanced to date. The campaign aims to remind audiences of how pure, authentic sound can transport us—and that next-level technology can restore a hearing-impaired person’s sense of wonder.

Featuring state-of-the-art speech enhancement and personalized noise cancellation, the Phonak Paradise device began roll-out globally in late August.

“The Wonder of Sound” campaign centers on a global social activation playing off the 7 Wonders of the World, inviting people to help define a new set of wonders by submitting videos that capture the most awe-inspiring, joyful and impactful sounds they’ve ever heard. Those who submit are encouraged to share their posts as widely as possible across Facebook and Instagram, after which a panel of seven celebrity judges will choose the official 7 Wonders of Sound.

The activation is being fueled by a series of broadcast and online videos that demonstrate how the device helps people rediscover the wonder of sound in iconic places thanks to its outstanding sound performance. For example, one spot features the Cliffs of Moher on the west coast of Ireland with the sound of waves crashing off the rocky coastline. “Is the tide crashing against the Cliffs of Moher one of the wonders of sound?” reads the on-screen text, before the spot cuts to the device and its benefits. That work is running across the U.S., France, Germany and the UK.

As people engage with the campaign, they’ll learn about how Paradise’s unrivaled performance breaks down barriers and brings back the joy of listening.