Sep
28
Philicon 97: Made By Granny Herself
Posted in: Uncategorized
“Lyutenitsa” is a traditional homemade Bulgarian appetizer paste. That is why all lyuteniza brands are trying to communicate their products as “just LIKE the one granny makes”. But Philicon’s lyutenitsa changed the game – we became the first brand produced by grannies.
We changed Philicon’s HR policies – inviting real home-made lyutenitsa experts to work in Philicon’s factory. As a result of our recruitment campaign 20% of the new employees were in retirement age. So we could communicate the USP we created: Philicon is the first lyutenitsa really made by granny HERSELF.
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