Pharrell's 24-Hour 'Happy' Video, Chipotle's 'The Scarecrow' and Volvo's 'Live Tests' Take Cyber Grand Prix at Cannes
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Three campaigns rose to the top of Cannes’ Cyber category in 2014: the 24-hour music video for Pharrell’s massively popular track “Happy,” created out of Iconoclast, Paris; Chipotle’s “The Scarecrow” integrated campaign from CAA Marketing and, not surprisingly, Volvo’s “Live Test” online films promoting the brand’s trucks, created out of Swedish agency Forsman & Bodenfors.
What won: The jury has the option to award up to three Grand Prix a year in the categories of Cyber Craft, The Web; Branded Games/Branded Tech; Integrated Multi-Platform Campaign and Social.
Pharrell’s music video took the top prize in the first category. The music video is a 24-hour interactive sequence showing Pharrell, and 300 people — famous, and not so much — dancing around Los Angeles to the popular tune over the course of a day. It was directed by We Are from L.A., produced out of Iconoclast and creative directed by Yoann Lemoine.
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