Sep
12
Pharmaceutical Marketers Need to Take a Chill Pill
Posted in: Uncategorized
Are pharmaceutical executives insane or have they simply been dipping into the product a little too much? It’s a rude question, I know, but it’s one worth asking.
I was a little flummoxed by some of the industry “reasoning” put forward in our piece about pharmaceutical companies turning to terror tactics in their marketing.
To be clear, no one’s confused about why companies are using scare tactics. Because fearmongering works. It’s Advertising 101. And there’s no better way to monger some fear than “Buy this or die.”
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