Jan
02
PetSmart taps Empower as media agency of record
Posted in: Uncategorized
PetSmart has put Empower on a leash: The pet supply retailer has selected the Cincinnati-based media agency to handle all traditional media buying and planning in the U.S.
The appointment follows an agency search by Pile & Co. PetSmart had previously tapped Omnicom-owned OMD to handle its media remit in 2014.
PetSmart VP of marketing Joice Wirkus said in a statement that the marketer intends to focus its investments more on digital video, and felt Empower’s experience in data-driven and advanced video was a fit.
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