May
03
Pérez Scremini Foundation: Match Against Cancer
Posted in: Uncategorized
On February 15th, International Day Against Childhood Cancer, the Pérez Scremini Foundation invited 176 FIFA 22 players, from professional esports teams, who were competing on the Copa Élite, to shave their avatars head, go out on the field and play a Match against Cancer. The games were streamed on Twitch. The message reached several macro influencers and public figures from the sport and esport world, who shared the content and drew attention to specialized and mass media from the entire region. All of this, without any kind of paid media.
Post a Comment