Pereira & O'Dell Has a New Chief Creative
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Following its win of BMW Mini’s creative account in the fall, Pereira and O’Dell has elevated co-executive creative director Rob Lambrechts to chief creative officer, while founder PJ Pereira steps into the newly created role of creative chairman. In his new position, Lambrechts will lead creative direction of the agency’s San Francisco headquarters, New York office and satellite office in Cincinnati.
Lambrechts is one of the agency’s founding employees and has worked with PJ Pereira since he hired him as a copywriter at AKQA 24 years ago. Pereira says Lambrechts has been a key figure in the agency’s growth and was instrumental to recent major account wins such as BMW’s Mini and Fifth Third bank.
“When I look back and think about all the things I’ve said about this industry, it’s hard for me to say what was really me or what was him,” Pereira says. “He’s very smart and strategic, and knows how to help people get their best work done. We’ve been very tight this entire journey and with our recent wins, he found his space and earned the right to be in this position. I am just creating more space for him to do his thing.”
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