Hasta La Creative!

There’s a reason why the majority of advertisers that use addressable television in their media plans repeat the strategy for future campaigns: It works.

The promise of addressable TVdelivering relevant ads to individual householdshas been here for a while. The biggest challenge the marketplace faces now is identifying what’s truly possible with the medium. Like the early days of digital, there is a lot of confusion.

Many discuss addressable without a full understanding of the opportunities this new medium brings. My advice to marketers: Don’t let this opportunity pass you by because you don’t understand the full range of possibilities that addressable presents.

Continue reading at AdAge.com