Hasta La Creative!

There’s a reason why the majority of advertisers that use addressable television in their media plans repeat the strategy for future campaigns: It works.

The promise of addressable TVdelivering relevant ads to individual householdshas been here for a while. The biggest challenge the marketplace faces now is identifying what’s truly possible with the medium. Like the early days of digital, there is a lot of confusion.

Many discuss addressable without a full understanding of the opportunities this new medium brings. My advice to marketers: Don’t let this opportunity pass you by because you don’t understand the full range of possibilities that addressable presents. Educate yourself on this real opportunity. The future of TV is already here.

Continue reading at AdAge.com