Pepsi's Kendall Jenner-Joins-a-Protest Ad Sparks Backlash
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Pepsi is taking some heat on social media and across the internet for its new ad that shows supermodel/reality TV star Kendall Jenner walking off a modeling shoot to join a nondescript peace march. Some critics are accusing the brand of making light of political protests.
A lot of the backlash is over a scene in which Ms. Jenner is shown handing a policeman a can of Pepsi. This is how Elle magazine put it:
The commercial co-opts protest as something new and trendy (We’re woke too! Resistance is lit! Buy Pepsi!), rather than a dangerous necessity. This scene, which invokes a now iconic photo of Black Lives Matter protester Ieshia Evans being arrested in front of police line in Baton Rougebut instead places a white, rich, supermodel in the focus, feels particularly egregious.
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