Jan
07
PepsiCo reveals Super Bowl plans
Posted in: Uncategorized
PepsiCo will put its flagship soda brand in the Super Bowl, along with Doritos and Bubly, its 1-year-old sparkling water. Goodby, Silverstein & Partners is handling all the ads.
Each brand will get a 30-second spot. The 90-second ad buy matches PepsiCo’s 2018 Super Bowl investment.
The company did not share creative details.
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