Apr
13
PepsiCo Replaces Coca-Cola as NBA Sponsor
Posted in: Uncategorized
PepsiCo is replacing Coca-Cola Co. as an official NBA sponsor, marking an end to the long-running association with the league of Coca-Cola’s Sprite brand.
Sprite has been an NBA sponsor since 1994 and Coca-Cola Co. has been an NBA marketing partner since 1986, according to Coca-Cola.
PepsiCo will make Mountain Dew its lead brand in the sponsorship. But the deal covers several of the company’s food and beverage brands, including Aquafina, Brisk, Ruffles and Doritos, according to a person familiar with the deal. The new sponsorship is expected to begin in July, after the current season concludes with the NBA Finals in June.
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