PepsiCo Gets Crafty With New 'Stubborn Soda' Brand


Here’s more evidence that the craft beer boom is spilling into soda: PepsiCo today confirmed that it will soon launch a new line of craft sodas called “Stubborn Soda,” that will be sold at fountains at select foodservice accounts.

The launch follows the recent introduction of Pepsi’s Caleb’s Kola and Mountain Dew Dewshine, which are also meant to play in the burgeoning craft soda space. Stubborn will come in flavors including black cherry with tarragon, classic root beer, lemon berry acai, agave vanilla cream, orange hibiscus and pineapple cream, a PepsiCo spokeswoman confirmed in an email.

“Following our recent launches of Caleb’s Kola and Mountain Dew Dewshine, we’re continuing to explore the craft space with Stubborn Soda and its unique, contemporary flavor profiles,” she said. “Introducing it on fountain with an engaging piece of innovative equipment offers consumers a new take on the traditional soft-drink experience while also creating value for customers.”

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