Jan
09
Pepsi changes its tagline, and Margot Robbie gets cast as Mattel's Barbie: Wednesday Wake-Up Call
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for “Ad Age” under “Skills” in the Alexa app.
What people are talking about today
Pepsi is saying goodbye to its global tagline, “Live for now,” which debuted in 2012 with a Nicki Minaj ad. As Ad Age’s E.J. Schultz writes, the new slogan is “For the Love of It.” (Not to be confused with McDonald’s “I’m lovin’ it.”) Schultz writes that the new Pepsi campaign “includes a jingle by the Simon Fuller-backed pop group Now United. But the campaign won’t run in the U.S., where the cola is taking a separate path that has been devoid of taglines.”
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