Hasta La Creative!

Wunderman has tapped Yannis Kotziagkiaouridis as global chief analytics officer. In his role, Mr. Kotziagkiaouridis ensures that Wunderman can create relevant and resonant communications aimed at individual preferences anywhere in the world. He came from Merkle, where he was VP-CRM analytics and strategy, and a member of its analytics executive team and operating committee. His vertical-industry experience includes high technology, insurance, financial management and B2B. Prior to that, he was VP-analytics strategy at TPG Direct.

Michelle Farabaugh has joined BevMo! as chief marketing officer. Ms. Farabaugh will helm all of BevMo!’s marketing, promotions, advertising and public relations. Ms. Farabaugh brings to the table more than 20 years of marketing experience, most of which deals directly with strengthening successful consumer and business-to-business brands. Her acumen spans companies such as Galls, West Marine, Smith & Hawken, PetSmart Direct and Lenser/Merkle, an omnichannel direct marketing firm.

Anette Lillegard has joined Fallon as its new chief strategy officer. Ms. Lillegard will lead all aspects of strategy within the organization, including oversight of account planning, connection planning, research, analytics and consulting. Prior to joining Fallon, she served as director of marketing with IMS Health, leading the global repositioning of the organization as a service and technology provider. Lillegard’s previous roles include director of marketing at Mayo Clinic, brand manager at Timex, and head of product development and design at Skagen Designs.

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