Pearl Izumi E:Motion: Dog

Run Longer
Project E:MOTION isn’t for the faint of heart.* That’s because our new midsole design forces your stride into fluid submission. This undeniable smoothness translates into less work for your legs, so you get into your zone faster and feel like you could stay there forever. Sure, not everyone will appreciate your increased efficiency, but, ironically, not everyone was born to run like an animal.

Advertising Agency: Genesis Inc., USA
Creative Director: Olaf Richter
Copywriter: Joel Barnard
Photographer: Jamie Kripke
Designers: David Barona, Jon Loether
Account Director: Jenni Hamilton
Published: April 2013

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