Apr
03
Party City to Bring on Hill Holliday as Lead Agency
Posted in: Uncategorized
Party City just hired Hill Holliday as its lead agency for creative, digital and media duties following a competitive review, according to people with knowledge of the matter.
Zimmerman, which has worked on the Party City business since 2009, competed in the recent pitch. Consulting firm Roth Ryan Hayes supported the review.
“While we are sorry to part ways with Party City, we understand that new management often triggers new agencies,” Zimmerman CEO Michael Goldberg said in an emailed statement.
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