Partners Marcello Serpa, Jose Luiz Madeira Depart From AlmapBBDO
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AlmapBBDO partners and creative directors Marcello Serpa and Jose Luiz Madeira are departing from the agency they built for 22 years.
The creative duo credited with establishing the So Paulo-based agency under BBDO is handing off the reins to Luiz Sanches, Chief Creative Officer; Rodrigo Andrade, Chief Operating Officer; and Cintia Gonalves, Chief Strategy Officer. The trio has handled day-to-day management of the agency for the past two years.
Mr. Serpa and Mr. Madeira joined AlmapBBDO in 1993, when the agency sold a share in the shop to Omnicom Group’s BBDO, Ad Age reported, in detailing the shop’s history. Rival agency DM9’s Alexandre Gama, Jose Luiz Madeira and Marcello Serpa were brought in under the newly renamed AlmapBBDO. Mr. Gama soon left; Mr. Serpa became chief creative officer, and Mr. Madeira, management supervisor.
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