Mar
08
Paramount Global Launches ‘Popular Is Paramount’ Trade Marketing Campaign
Posted in: UncategorizedParamount is taking its seat at the popular table. Top line: Today, Paramount Global announced it’s launching a new brand positioning and trade campaign titled “Popular is Paramount.” Between the lines: The campaign focuses on the company’s ability to create popular content across its portfolio of brands and multiplatform assets. According to the company, the…
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