Hasta La Creative!

Paramount Pictures has reached an agreement with two theaters chains that will let the studio break an age-old ban on the early release of movies for home entertainment.

Under the deal with AMC Entertainment Holdings and Cineplex, two 2015 films will be available for online purchase 17 days after their distribution drops below 300 domestic theaters, Viacom’s Paramount division said.

The accord seeks to address growing tension between film studios and theaters, which insist on an exclusive window of up to four months on average for showing new releases. With DVD sales in decline, Hollywood is eager to exploit internet spending on movies and streaming services such as Netflix, particularly by younger viewers.

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