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Social media status: Amazing.

Behind the brave face. Someone could be dying for help. Talk about suicide #braveface

2,000 friends on social media. No one to share your suicidal feelings with. Talk about suicide #braveface

Suicide is the biggest killer of young people under 35, yet no one talks about it. Our campaign highlighted where this problem is most proliferate – on social media. Here these vulnerable people are putting on a brave face and hiding their true feelings.

Advertising Agency:TBWA, Manchester, United Kingdom
Executive Creative Directors:Gary Fawcett, Lisa Nichols
Art Director:Ant Harris
Copywriter:Zoe Harris
Photographer:Alex Telfer
Account Manager:Julia Buck
Planner:Rebecca Brett