Papa John's Picks Laundry Service as Its New Creative Agency


Grey, the incumbent creative agency, was participating, and so was Grey’s parent company WPP.

The win comes a few weeks after Laundry Service signed a deal with ESPN to collaborate on branded digital content and original programming for the sports giant’s advertisers and a day after Ad Age published a profile on its founder, Jason Stein.

Laundry Service, which started as an “internet video company” in 2011, now counts the likes of Twitter, Grubhub, Anheuser-Busch InBev’s Bud Light and Michelob Ultra among its clients. It also has seen clients such as T-Mobile, LG, Jordan Brand and Freixenet increasingly looking to repurpose the agency’s work from digital to the more traditional creative areas of TV, print, out-of-home and more.

Continue reading at AdAge.com

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