Jul
11
PANI: Childhood Soundtracks
Posted in: Uncategorized
Online, Mobile
PANI
September 9 is Costa Rica’s National Children’s Day. This year, PANI (National Children’s Welfare Agency) wanted people to not just celebrate the day, but to remember their childhood. We used something that’s been with us since we were kids: music. We launched Childhood Soundtracks, a very special website were you could login with Facebook and receive an unique Spotify playlist with songs from your childhood times, based on your Facebook age. People on social media loved the idea, just as much as they love music.
Advertising Agency:Repúblika Independiente, San José, Costa Rica
Creative Director:Juan Luis Valerio, Mauricio Fallas
Art Director:Ricardo Quesada
Copywriter:Ricardo Quesada
Programmer:Harold Soto
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