Panama City Reviews Creative After New Spring Break Laws Hurt Sales
Posted in: Uncategorized
The Panama City Beach Convention and Visitors Bureau is looking for an agency to support its marketing, advertising and media buying efforts as the destination looks to strengthen year-round tourism so it’s less dependent on specific times of the year, like spring break.
Incumbent Fahlgren Mortine, which has worked with the bureau since fall 2009, intends to compete for the business, said Visit Panama City Beach President and CEO Dan Rowe.
RFQ responses are due July 25, with the expectation of bringing on an agency as of October 1, the start of the tourism group’s new fiscal year. The new agency will be expected to create and execute an advertising campaign, support strategy, handle media planning and buying and manage other marketing related-activities as needed, according to the RFQ document.
Post a Comment