Sep
07
Pact Coffee: Make a Pact
Posted in: Uncategorized
Pact Coffee, the independent speciality coffee roaster brand, is inviting Londoners to think more consciously about where their daily coffee comes and ‘make a Pact to fix the coffee industry’ in its first major ad campaign.
The campaign, created by Ourselves, exposes the bitter truth behind the coffee industry – namely that for too long coffee growers globally have been drastically underpaid for the coffee they produce, while consumers have been subject to beans which have been burnt to a crisp to disguise their poor quality.
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