Feb
27
Over 50 and feeling frisky? You could be ‘down-ageing’ (and soon buying Reader’s Digest)
Posted in: UncategorizedFollowing the acquisition of Reader’s Digest last week by venture capitalist Mike Luckwell, Grant Feller, media consultant and director of GF-Media, explores why the “frisky” over-50s market has been ignored by an industry obsessed with a lust for youth.
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