Jun
10
Outrigger Media Aims to Make YouTube Less Scary for Brands
Posted in: Uncategorized
For advertisers, TV is easy. Know the top-tier cable channels and a few broadcast networks and you’re done.
Not so on YouTube, where high-quality videos with devoted subscriber-bases are there but not easily found, unless you know what you’re looking for.
Enter Outrigger Media, which set out several years ago to make buying YouTube easier with a scoring system called OpenSlate to rate more than 200,000 video producers on criteria like content quality, brand safety, frequency, and subject matter expertise.
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