Mar
24
Ouigo: Snow Cam Takeover
Posted in: Uncategorized
For two years, ski slopes remained closed due to covid. When they reopened, web traffic to online snow cams surged – ski lovers who couldn’t wait to get back were following snow conditions closely. To promote 10€ tickets to the Alps, OUIGO hijacked the snow cams of l’Alpe d’Huez and Les Contamines, two famous ski resorts, by erecting custom billboards right in front of them.
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