Oscars Ad for Google Nest a Nod to #MeToo Movement


During the Oscars ceremony on Sunday, some eyes will be on Hollywood to see how the industry comports itself in the post-Weinstein era (like, will Ryan Seacrest get snubbed?). Google’s home products company Nest inserts itself into the conversation with a sweet ad about a dad who teaches his son to be respectful of women.

Created in partnership with Deutsch L.A., “Prom Night,” opens in the doorway of a home where a young man, his date and her friend are about to head out for their big night. But as he turns toward the limo, an older male voice stops him, saying: “Steven, can I have a minute? I want to make sure you understand how special Sarah is, so treat her with respect, and don’t assume being her date means anything more than that.”

The voice, it’s revealed, is coming from the Nest “Hello” doorbell, as the boy’s father, at work, is speaking through his phone.

Continue reading at AdAge.com

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