Hasta La Creative!

The lunch meat wars are turning into a battle of the bold.

Two years after Boar’s Head launched its Boar’s Head Bold lineup of intensely flavored meats, packaged-meat giant Oscar Mayer is answering with its own “bold” lineup under the Deli Fresh brand. And its ad campaign goes directly after deli-counter brands like Boar’s Head.

To do so, the Kraft Foods Group-owned brand is unleashing its cantankerous Grandpa Frank character, who in a TV ad, bemoans having to wait in line for deli-counter brands, which he criticizes for being stale and “passed around more than blame at a congressional hearing.”

Continue reading at AdAge.com