Orbitz launches its first TV campaign in nearly a decade

“This year we really leaned in all the way,” says Lewis McVey, group creative director at Havas. “We felt really comfortable leaning into a little bit of weirdness, a little bit of irony in order to bring this brand to life and to connect with these guys.”

The commercials are running across Prime, cable and special events and sports programming.

Continue reading at AdAge.com

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