Oprah Winfrey Tells Ad Buyers OWN is Making It
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Oprah Winfrey pitched advertisers on her Oprah Winfrey Network last night with more ammunition than she had in her possession a year ago. “Last year I told you it was the biggest climb of my life… Well, we made it,” Ms. Winfrey said to a room of media buyers and advertisers.
Ms. Winfrey, who was speaking at OWN parent Discovery Communications’ annual upfront presentation, has a lot to be happy about. OWN saw its viewership rise 30% in 2012 and has posted 13 consecutive months of year-over-year ratings growth. The press is no longer filled with regular stories about the network’s challenges.
Still, the network averages just around 350,000 viewers in prime time. So Ms. Winfrey, CEO of OWN, and other executives are looking forward to what they hope will be yet another phase when it begins running its first scripted series from Tyler Perry.
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