Mar
27
Opportunism Knocks: Marketers and Media Take on Google
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: It’s open season on the duopoly.
In the past week, a flood of brands from AT&T to Verizon to Johnson & Johnson have pulled ad campaigns from Google-owned YouTube because they don’t want their ads appearing next to objectionable videos. Alongside the Google brouhaha, there’s been growing pressure on fellow platform giant Facebook; both have been targets of derision for permitting the distribution of fake news and walling off access to their data.
It’s unlikely that brands are only now waking up to the dark corners…
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