Hasta La Creative!

For all the incredible sums of money they pour into Super Bowl ads, corporations should expect better results.

A study found that most of those ads (80 percent) don’t increase sales. In fact, because the ads often put little focus on the brand itself, viewers are actually less likely than usual to remember the product that was advertised.

These mega-commercials have been called “the equivalent of lighting money on fire” and “an expensive vanity project for wealthy companies.” (Although because they can get people to associate the product with athletics, these ads sometimes deliver short-term sales boosts specifically around future sporting events.)

Continue reading at AdAge.com