Hasta La Creative!

What in the name of Jerry Tarkanian was the University of Nevada-Las Vegas's marketing team thinking? They actually weren't dreaming of past basketball glory this week when a Sin City highway billboard featured the school's former coach Lon Kruger—who left for Oklahoma two years ago.

No, it was all Clear Channel's fault. And give the out-of-home media giant credit for quickly fessing up on Facebook.

As first reported by the Las Vegas Review-Journal, the billboard was a complete accident but has generated plenty of social-media banter (see Kruger's reaction below). And current UNLV coach Dave Rice played the situation well by making light of being left off the roadside ad for tickets to see the upcoming Runnin' Rebels season.

"Hey, if Coach Kruger can help us sell tickets, great," Rice told the Review-Journal.

Impressed with Coach Rice and how he handled the billboard goof. Great guy makes it easy to cheer for the Rebels!

— Lon Kruger (@LonKruger) September 6, 2013