Hasta La Creative!

Discover the secrets of French cuisine in Lyon. For several weeks, strange rumours have been doing the rounds in Old Lyon: somewhere in the city, in one of the town’s traboules or hidden passageways, a mysterious school is said to be found in a secret location. None of Lyon’s residents were even vaguely aware of its existence. It is said that this school has inspired some of the greatest chefs and is the source of many French culinary secrets. Its classes are simply outstanding, being based on centuries of culinary tradition and unusual methods.

Advertising Agency: Jardin des marques, Bordeaux, France
Creative Director: Eric Diratzouyan
Copywriter: Olivier Pouponneau
Published: September 2013