Apr
28
One Year On, Nearly Half of Users Opt-In to Apple’s ATT Tracking
Posted in: UncategorizedApple sent shockwaves through the industry a year ago with the introduction of its App Tracking Transparency (ATT) framework, a mechanism that asks iOS users whether they want to be tracked by apps and have that data used by marketers to target ads. This sent advertisers into a tailspin, concerned there wouldn’t be enough addressable…
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