Oct
25
One Small Fix for Broken RFPs: A Little Feedback, Please
Posted in: UncategorizedMark Simon
A recent article in Advertising Age reported that agencies are declining to take on every new request for proposal that marketers toss their way, citing smaller fees, shorter deadlines, vague briefs and unreasonable demands. The pressure on CMOs to deliver overnight results, an ever-evolving media landscape and shrinking profit margins are all combining to decrease the quality of RFPs and increase the number of agencies that feel they have to say “thanks, but no thanks.”
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