Hasta La Creative!

Brace your taste buds, America — Doritos is bringing its limited-edition “Roulette” bags to the U.S.

The packages include what appear to be regular nacho cheese flavored chips. But roughly one out of every six chips is super spicy, even though it looks like every other chip. Or as Frito-Lay Senior Marketing Director Jeff Klein puts it, “melt-your-face” hot.

Odds were good that PepsiCo-owned Frito-Lay would eventually sell the gambling-themed bags stateside after marketing them in several global markets, including Mexico, where they debuted in 2012. When Roulette launched in Canada last year, the publicity spilled south of the border, including in outlets such as Buzzfeed.

Continue reading at AdAge.com